Why do we need data visualizations? Doubtlessly, if implementing a change to the process in the company is necessary, metrics to track are to be found. Certainly, the easiest way to track a metric is to visualize it. Tools created for calculations and data aggregation do not necessarily enable visualization. For example, Snowflake dashboards added this…

dbt is an ETL instrument created for conducting data aggregation and data modelling. Using dbt, analysts can dig into this data with SQL language and build connected sources within the same data warehouse. The shortage in documentation during the pipeline construction is solved with a built-in lineage graph which shows…

Data Engineers are the IT specialists who are creating data pipelines between the services. This role is determined by a demand for stable integrations between services. Phases of collaboration with Data Engineers Firstly, let’s figure out the MVP for the initial launch. On this stage, cornerstones of the integration are to be defined. …

Before this breakthrough year, work-from-home sounded like a privilege of office workers. Everyone who experienced this, has got a different attitude towards such a model of working. Starting from 2020, lockdown shows us that white collars are capable of performing their duties from home. Perhaps, even more effectively. We have…

Essentialism for Plato and Ancient Greeks was about the necessity of “essence” for identity and functioning. For Greg McKeown and modern literature, it is about “less but better”. Essentialistic attitude does not encourage to get more things done within a limited time slot. …

Everyone has heard about the seasonality in e-commerce: when your traffic goes up and sales start growing rapidly. A deeper understanding of seasonality could give you additional insights that you have at least two different trends: the first one for traffic growth and the second one for sales. …

Google Analytics App + Web is a new type of property enabling combining the data from website and mobile applications. Generally speaking, it merges the data from different systems — Google Analytics and Firebase. …

BI specialists usually stay in the middle between business and development. The role of an analyst is technical but it requires excellent communication skills for gathering task requirements. 1. Language of speaking Analytics domain terms could be a bit tough for anyone not using them on a daily basis. Being on the same page…

2019 has become a step forward in the evolution of Marketing Technologies. Data Analysts have been excited to give away manual operations to scripts. Machines have taken over such boring activities as costs import and data unification. Analysts now may have much more fun obtaining new must-have skills like Python…